"STRATEGIC" DATABASE MARKETING

“What builds customer loyalty and profits are creative marketing strategies using customized communications based on a database.

Sophisticated software is used, of course, but the marketer, not the software, does the thinking and develops the strategy.”

                                                                                               

This idea is, and must be, the primary prerequisite condition.

The same rule applies to any business.

In other words, objective is hidden by method.

Rightly, objective must precede method at any time.

 

Method is not strategy, but just tools.

So there are some fields where specific tools will not work and should not be attempted.

 

Right then, what is strategy?